Alexander I. Borisov

I am happy to welcome a new initiative which is the City Marketing and Development Congress (CMDC). Moscow International Business Association headed by its President, the Moscow Mayor Yuri Luzhkov, operates with the due regard of the latest trends, making every effort to   strengthen Moscow image and reputation.
The new target of turning Moscow into an international financial centre requires higher standards of operation. We are interested in studying and applying international experience as well as promoting best Russian practices which would not only contribute to building up Russia’s competitive advantage at the global market but would also become an efficient tool in implementing the important goal set forth by the Moscow City Government together with the Government of the Russian Federation.
City marketing, a technology developed to help cities acquire a more recognizable image, has been applied in international practice for quite some time. Yet, this know-how has hardly been used in our country. The CMDC Program shall provide a good ground to introduce and promote the international experience across Russia. This way the City Marketing and Development Congress would provide the necessary assistance to administrations, investors and public organizations in their joint effort to create a modern living and business environment.